Paid Media Management

Optimize your ad spend with a data-driven paid media strategy.

Throwing money at paid advertising is easy; maximizing your budget with the right ads in the right places takes skill. PRIME’s paid media agency hones in on your target audience and brings you qualified leads that are worth your money.

Our initial practice involves in-depth keyword research, audience discovery, and development of on-point copy and creative, giving you the best chance of immediate conversions.
 

Then, we optimize for conversions with A/B testing, retargeting, tracking engagement analytics, and other low-risk experimentation. 

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Get a smarter paid media strategy for your business.

How We Do It

Paid Search
We partner with Google Ads and other search networks to introduce your solutions to new customers. Based on keyword and competitor research, we’ll target the most promising searches to achieve conversions. You set the budget – we’ll make the most of it.
Display Search
PRIME crafts customer personas and user journey maps to help you understand your audience. With the right analysis, you can bring qualified customers the right solution, right when they need it. This way, you can focus your time and money on the right customers for your product (and stop wasting resources on the wrong ones).
Social Advertising
Advertise to millions of users in a hyper-targeted social media environment. Our paid media management includes advertising with: YouTube, Meta for Business (Facebook, Instagram), X (Twitter), LinkedIn, and Pinterest
Streaming Advertising
We manage strategy and placement of Connected TV (CTV) advertising and Over-the-Top (OTT) advertising. We also create and order podcast advertising and spots on major music streaming services. Our channel include: Hulu, Max, Peacock, Paramount+, Fubo, Spotify, and Pandora

Our Paid Media Management Work

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Tools We Use

At PRIME, Google Ads is essential for targeted digital marketing. We use it to reach our audience, drive traffic, and generate leads efficiently. 

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Google Ads

At PRIME, Meta Ads play a pivotal role in our digital marketing strategy. Leveraging platforms like Facebook and Instagram, we target specific audiences with tailored content, driving engagement and conversions. 

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Meta Ads

At PRIME, LinkedIn Ads are integral to our B2B marketing efforts. We leverage LinkedIn's professional network to target decision-makers and industry professionals with relevant content and promotions.

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LinkedIn Ads

At PRIME, X (Twitter) Ads are instrumental in our social media marketing strategy. Utilizing Twitter's dynamic platform, we reach our target audience with concise and impactful messaging, driving brand awareness and engagement. 

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X (Twitter)

At PRIME, VIBE Ads are a cornerstone of our marketing strategy, allowing us to engage our audience with immersive and interactive content. 

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VIBE

At PRIME, Ground Truth is the foundation of our data-driven decision-making process. We prioritize accurate, reliable information to guide our strategies and actions effectively. 

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Ground Truth