The PRIME Marketing Blog
4 Min Read
What Your Credit Union's Brand Is Actually Saying (And What Members Hear)
Most credit unions have a brand. Not all of them know what it's actually communicating. There's the brand ...
Jason Johnson
Sep 11, 2026, 11:26:26 AM
4 Min Read
Paid Media for Credit Unions: What Actually Works (And What's a Waste of Money)
Let's talk about the paid media conversation that doesn't happen often enough at credit unions. You've ...
Sam Johnson
Aug 17, 2026, 12:24:39 PM
4 Min Read
SEO for Credit Unions: How to Show Up When Members Are Actually Looking
Your next member is probably on Google right now. They're searching for "auto loans near me" or "best savings ...
Gregg Alexander
Jul 22, 2026, 2:43:20 PM
4 Min Read
How to Build a Credit Union Marketing Budget Leadership Will Approve
You've got ideas. You know what your credit union needs to grow. The problem is convincing the people holding ...
Gregg Alexander
Jun 12, 2026, 11:06:06 AM
3 Min Read
A Guide to Generative Engine Optimization (GEO) in 2026
The search game isn’t what it used to be. If your visibility strategy still looks like it did five years ago, ...
Gregg Alexander
Nov 14, 2025, 12:24:56 PM
3 Min Read
How Credit Unions Can Win Members Back from Fintechs and Megabanks
For years, fintechs and megabanks have positioned themselves as the modern, digital-first choice for ...
Lindsay Stefan
Oct 17, 2025, 1:32:43 PM
2 Min Read
Why Credit Unions Are Right for Gen Z (And How to Show Them)
Gen Z is here—and they’re changing the rules of the financial game. This generation, born between 1997 and ...
Lindsay Stefan
Sep 19, 2025, 10:47:37 AM
3 Min Read
Local Marketing Agency vs. Enterprise-Level Marketing Solutions: Which Is Right for Your Credit Union?
Credit unions have a unique mission: serving members with personalized service, local insight, and community ...
Jason Johnson
Aug 29, 2025, 11:31:05 AM
2 Min Read
Best Practices for Social Media Marketing for Credit Unions: 5 Field-Tested Tips
Social media marketing for credit unions works best when it’s rooted in reality—not flashy ads—and reflects ...
Larissa Gaul
Aug 19, 2025, 2:30:39 PM