Content Marketing Services
Empower your customers to find you organically with content that’s high-quality, personalized to your audience, and easy to find on search engines or social media.
Our content marketing services include both strategy and execution. We’ll start by understanding your goals: Are you looking to produce sustained leads through organic SEO content, build a community with hyperlocal social media marketing, launch a national awareness campaign, or something else? Through demographic audience data and our learned experience, we find the most promising opportunities to reach your customers and achieve your goals.
Then, we develop relevant content that drives action. We use tested AI tools and training methods to consistently improve efficiency. Along the way, we’ll be tracking our progress through user analytics, pivoting as needed to move the needle on your business objectives.
Our Process
At PRIME, we take a strategy-first approach. We do the research to help you navigate the content types and delivery methods that will make the biggest impact on your bottom line.
When you partner with PRIME for content marketing, here’s the step-by-step process you can expect.
Depending on the stage of your business development, you’ll have goals that are unique. Maybe you simply want to increase leads across the board, or maybe you’re looking to grow awareness with your next untapped audience. Whatever you have in mind, we’ll work with you to better define your business goals, then use them to inform our research.
First, we want to hear from you about who your customers are and why they choose you. Then, we’ll stress test those assumptions by looking at your customer data. We’ll even go a step further to discover any potential new audiences that are worth targeting.
We won’t waste your money reinventing the wheel where we don’t need to. We’ll audit your existing marketing assets like photography, videos, and existing content to see what’s relevant. We also want to see your brand style guides and tools you’re currently using to market yourself.
Our research phase focuses in two areas:
- External Research: We’ll look at your industry as a whole. Who’s your competition? What sets you apart among the other players? What’s on the horizon for the industry? What are some brands that inspire you in your industry?
- Internal: We’ll do a deep dive into your current data using Google Analytics + Search Console, Ahrefs, Meta Insights, and other tools to understand your marketing performance. We may also conduct qualitative research through stakeholder and consumer interviews.
With a strong grasp of your high-level goals and your current performance, we’ll develop achievable but ambitious key performance indicators (KPIs) to track our progress. Depending on your goals, KPIs might include metrics like an increase in conversions from a specific landing page, an improvement in page rank on Google, or an increase in followership on a social media platform.
Based on all of our research and goals, we’ll create your custom marketing strategy and a plan for executing it. It will include the tools and channels we’ll use, marketing assets we’ll develop (such as blogs, emails, and social posts), and timeline for when each action will be taken.
We’ll handle all execution, from copywriting and videography to scheduling and setting up automated workflows. During this step, we utilize AI tools and automations to increase efficiency where possible.
On a monthly cadence, we’ll report back on results and how we’re tracking toward established KPIs. For KPIs that are off-track, we’ll let you know what we’re doing in effort to course correct. We’ll give enough time to evaluate a plan’s performance but remain nimble to take advantage of opportunities we see along the way.
Our Content Marketing Services Work
Tools
Maintaining a library of relevant content is one of the best ways to build authority in your industry. With our SEO content writing services, we craft blogs that position your products and services as natural solutions to your readers’ problems. Whether you want to generate leads, increase brand awareness, or become a thought leader in your industry, we’ll create and execute the right strategy for your goals.
SEO blogging
We offer social media account management for Instagram, Facebook, X (Twitter), LinkedIn, and more. Our involvement can range from ongoing monitoring to one-off social campaign execution. We’re experienced in product marketing, awareness campaigns, and community-building for both new and established brands.
Social media
We go beyond the boring monthly newsletter and use email to reach your audience at the most relevant times. We specialize in developing automated email workflows to engage, nurture, or upsell customers when they’re most likely to convert. Stop sending emails your audience doesn’t want; start sending emails that make your customers feel valued and understood.
Email marketing
We consistently monitor content performance to learn more about your audience’s behavior, optimize for conversions, and maintain a strong return on investment. Through viewer and engagement analytics tools, we can pivot early and find what’s resonating with customers (and what’s not).
Content analytics