MODERN WEBSITE DESIGN
Build a Functional Website
Your website can look good and make your life easy.
As a website design agency, we partner with HubSpot to create sleek, functional websites that power all of your marketing efforts from one integrated platform.
On the front end, our skilled graphic and web designers turn your brand into a digital experience. On the back end, HubSpot and other integrations make it simple to manage every aspect of your marketing in one place.
To top it off, we can handle your website’s search engine optimization and make sure you meet the relevant accessibility requirements for your industry.
Work with PRIME on your website.
Our Brand Development + Creative Work
How we do it.
Web Design & Development
PRIME leads a highly collaborative website design process that starts with your goals and accounts for all potential user personas. We’ll work together on a sitemap to propose how users will move throughout the site and how pages interact with one another. Then, we’ll select a HubSpot template that best serves the needs of your brand and your site. As we move through the design process, we’ll dial in graphic design elements and user experience (UX). We’ll finish with a functional, modern website design that feels like your brand. We handle backend website development, including any custom coding, third-party integrations, and SEO basics to make sure your website works smoothly.
Marketing Automation Integration
Using HubSpot, we act as a marketing automation consultant to save your staff time and money. In addition to being a website builder, HubSpot is also a customer relationship manager (CRM) and content management system (CMS). As an all-in-one system, HubSpot offers the potential to track leads that come through your website and nurture them with relevant, automated communications, so you can convert customers without lifting a finger. Depending on the level of support you need, we can also help you set up workflows to automate simple, manual tasks like maintaining audience lists and generating sales reports. HubSpot integrates with most popular e-commerce software like Shopify and Stripe.
Search Engine Optimization (SEO)
PRIME integrates essential SEO strategies during website development to maximize your online visibility. Our process starts with targeted keyword research, ensuring each page features optimized content that resonates with both search engines and your audience. We implement technical SEO fundamentals including meta descriptions, title tags, and clean URL structures to build a strong foundation for search success. SEO shouldn’t stop after the initial website build. Ask about our content marketing services to grow your organic traffic over time and dominate the search engines.
Accessibility
We specialize in website accessibility audits to comply with the ADA and adhere to WCAG. We have extensive experience in industries held to high accessibility standards, including banking, veteran services, and disability nonprofits. But we also know accessibility is just good business – for any business.
Ongoing Maintenance
Our support doesn’t have to end when the website is finished. (In fact, we believe a website is never truly “finished.”) We can perform ongoing website maintenance to improve functionality, preserve site health, and support new marketing activities. We’ll even train you on HubSpot’s user-friendly tools so you make changes on your own.
Analytics + Reporting
For clients without an in-house analytics guru, we’ll report monthly on your website’s performance using HubSpot Analytics and other tools like GA4, Google Search Console, and Ahrefs. Based on these reports, we can recommend changes to your website or marketing strategy.
Tools We Use
HubSpot
HubSpot allows PRIME to build functional websites that do more than just look nice.
Shopify
At PRIME, Shopify is our go-to platform for building and managing robust e-commerce websites. With its flexible templates, powerful customization options, and seamless integrations, we create visually stunning and user-friendly online stores.
AccessiBe
PRIME, partnered with AccessiBe, offering a web accessibility solutions to make websites inclusive and compliant with WCAG and ADA standards. It ensures seamless experiences for users with disabilities through tools like screen reader optimization and keyboard navigation.
Ahrefs
At PRIME, we rely on Ahrefs to enhance our SEO strategies. This powerful tool helps us analyze website performance, conduct keyword research, track backlinks, and gain insights into competitor strategies, ensuring optimal search engine visibility for our clients.
Microsoft Clarity
At PRIME, we use Microsoft Clarity to gain deep insights into user behavior on websites. With features like heatmaps, session recordings, and engagement metrics, Clarity helps us optimize site performance, improve user experience, and drive better results for our clients.
Screaming Frog
At PRIME, we utilize Screaming Frog to conduct comprehensive website audits. This powerful SEO tool helps us identify technical issues, analyze site structure, and optimize on-page elements, ensuring our clients' websites are fully optimized for search engines and deliver a seamless user experience.