--- title: A Flexible Website Equipped For Member Growth description: MECU has valued PRIME as a trusted partner to continuously improve and maintain its website with no customer service headaches or ridiculous upcharges. --- [![Prime Digital Marketing Logo](https://primebzn.com/hubfs/prime-off-white.svg)](https://primebzn.com/?hsLang=en) ![PRIME X icon](https://primebzn.com/hubfs/raw_assets/public/PRIME-2024/images/Details/prime-x.svg) [![Prime Icon](https://primebzn.com/hubfs/prime-p-gold.svg)](https://primebzn.com/?hsLang=en) - [Meet PRIME](https://primebzn.com/meet-prime) - [Case Studies](https://primebzn.com/case-studies) - Marketing Expertise - [Marketing Consulting](https://primebzn.com/marketing-consulting) - [Brand Development + Creative](https://primebzn.com/brand-development) - [Content Marketing](https://primebzn.com/content-marketing-services) - [Paid Media](https://primebzn.com/paid-media-management) - [Web Design](https://primebzn.com/website-design) - [Who We Work With](https://primebzn.com/clients) [CONTACT](https://primebzn.com/contact-prime?hsLang=en) [![prime-off-white](https://primebzn.com/hubfs/prime-off-white.svg "prime-off-white")](https://primebzn.com/?hsLang=en) - [Meet PRIME](https://primebzn.com/meet-prime) - [Case Studies](https://primebzn.com/case-studies) - Marketing Expertise - [Marketing Consulting](https://primebzn.com/marketing-consulting) - [Brand Development + Creative](https://primebzn.com/brand-development) - [Content Marketing](https://primebzn.com/content-marketing-services) - [Paid Media](https://primebzn.com/paid-media-management) - [Web Design](https://primebzn.com/website-design) - [Who We Work With](https://primebzn.com/clients) [CONTACT](https://primebzn.com/contact-prime?hsLang=en) [![prime-off-white](https://primebzn.com/hubfs/prime-off-white.svg "prime-off-white")](https://primebzn.com/?hsLang=en) [CONTACT](https://primebzn.com/contact-prime?hsLang=en) [![prime-off-white](https://primebzn.com/hubfs/prime-off-white.svg "prime-off-white")](https://primebzn.com/?hsLang=en) - [Meet PRIME](https://primebzn.com/meet-prime) - [Case Studies](https://primebzn.com/case-studies) - Marketing Expertise - [Marketing Consulting](https://primebzn.com/marketing-consulting) - [Brand Development + Creative](https://primebzn.com/brand-development) - [Content Marketing](https://primebzn.com/content-marketing-services) - [Paid Media](https://primebzn.com/paid-media-management) - [Web Design](https://primebzn.com/website-design) - [Who We Work With](https://primebzn.com/clients) [CONTACT](https://primebzn.com/contact-prime?hsLang=en) [![prime-off-white](https://primebzn.com/hubfs/prime-off-white.svg "prime-off-white")](https://primebzn.com/?hsLang=en) [CONTACT](https://primebzn.com/contact-prime?hsLang=en) Case Study: MONTANA EDUCATORS CREDIT UNION ![MECU_Logo-Horiz-Tag-Color-large-2](https://primebzn.com/hubfs/MECU_Logo-Horiz-Tag-Color-large-2.png "MECU_Logo-Horiz-Tag-Color-large-2") # A Flexible Website Equipped For Member Growth [Montana Educators Credit Union (MECU)](https://mtedcu.org/) is a small financial institution based in Missoula that serves 1,800 members and has $29M in assets. It opened in 1996 to serve school employees and residents in the area’s counties. MECU has steadily grown to serve more members and, in 2023, realized it had outgrown its pre-packaged, inflexible website that didn’t reflect its local membership. That’s when they turned to PRIME.  ## THE CHALLENGE MECU leadership came to us frustrated with its website platform and customer service. They were using a highly-templated website solution with a “one-size-fits-all” approach. It lacked the security and automation tools they were looking for, and any upgrades would cost more than they were worth.  MECU needed a customized solution that would integrate seamlessly with its third-party online banking platform. In building a fresh website, MECU's goals were to: - Target their hyper-local audience through design, language, and search-ability - Enjoy more flexibility in their website’s design and layout - Incorporate marketing automation tools that would save their small team time and money - Partner with a dedicated agency that could provide custom solutions, help with strategic decision-making, and report on ROI   ![prime-web-MECU-case-study-image-1](https://primebzn.com/hubfs/prime-web-MECU-case-study-image-1.png "prime-web-MECU-case-study-image-1") ![prime-web-MECU-case-study-image-2](https://primebzn.com/hubfs/prime-web-MECU-case-study-image-2.png "prime-web-MECU-case-study-image-2") ## THE SOLUTION PRIME led a highly collaborative website development process with MECU. We began with a sitemap, then moved through a low-fidelity and high-fidelity build, with client feedback at every stage. On the new website design, we prioritized key elements to meet MECU’s goals: - Colors and graphics that aligned with the credit union’s established brand style guide - Website copy that spoke to MECU’s target audience of younger, local Montanans - SEO optimization for localized keyword searches - Local photography that reflected the area’s lifestyle, landscape, and tight-knit community feel ## THE RESULTS **After two months of collaboration, design, and development, the site successfully went live in February 2024. The result is a cohesive, easy-to-use website that reflects the current state of MECU as a brand. ** [The new website](https://mtedcu.org/) is a sturdy foundation upon which to build membership, and it came at a reasonable price point – ideal for a small credit union. Since then, MECU has valued PRIME as a trusted partner to continuously improve and maintain its website with no customer service headaches or ridiculous upcharges. And with a reliable website in place, it’s made other digital marketing efforts even more successful. [WORK WITH US](https://primebzn.com/contact-prime?hsLang=en) Working with *PRIME* has been one of the best agency experiences I have had in my 44-year career. They are knowledgeable, thoughtful, professional, proactive, and fast! I think of them more as a partner than a vendor. ~ Leslie Womack, President, MECU This was the easiest website conversion I have ever been through. The staff at *PRIME* did an amazing job getting our website built quickly and making it a million times better than our old website. *PRIME* has quickly become my favorite agency to work with! ~ John McEwen, Vice President, MECU ## Follow Along on Instagram! 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